It is with mixed feelings that we share our #TQ2020 and #TQ2021 update. Due to ongoing COVID-19 concerns, we have decided not to hold Targeting Quality this year.
While it does seem like things are starting to head in the right direction at the moment, there is still too much uncertainty in play to be able to commit to an in-person event in the fall. We considered a virtual option, but we feel that much of the unique value our conference provides comes from the networking between our (mostly) local attendees, which is harder to achieve without the casual interactions that occur at an in-person event.
We feel we will be able to serve our membership and community better by focusing on next year’s event instead.
We will miss interacting with all of you who have done so much to support our organization over the years, but we look forward to seeing you again once it is more safe and comfortable to do so. In the meantime, we hope to schedule a few more virtual KWality Talks in the coming months, and we’ll also hold our first ever Annual General Meeting later this year (as we’ve shared previously, we incorporated the KWSQA at the end of last season).
Also, be sure to watch this space for details on when Targeting Quality returns!
Your KWSQA Board Members